Yeah so Zelfs. Have I reviewed zelfs before? I can't even remember. Maaan.
Anyway, Zelfs were officially discontinued in Febuary this year. They got 6 seasons plus some side ones, it wasn't really a bad run. Moose Toys claim the reason is that their other brands were selling better, but i'm still suspicious that the demise of Zelfs seems to have happened so close to the Trolls movie merch being released. Hmmm.
I liked Zelfs, because they reminded me a great deal of Russ Trolls which I grew up collecting. There was something about those ugly pug-like faces of trolls that I always found adorably appealing.It wasn't just their fuzzy colourful hair, their strange frog-lipped faces and pudgy bellied bodies were very "troll-like" for me as well.
Zelfs were very nostelgic, like a lot of the things Moose has released they seem to have taken an idea that was a huge fad from when I was young and ressurected it and I dig it.
Moose make Shopkins, and Twozies and Betty Spaghetti. Now Betty is a bit after my time, but Shopkins are very reminiscent of a lot of the blind bags of the early 90s with the "random thing with a face on it" (also Cherry merry Muffin, if you look at her playsets, totally Shopkins) and twozies remind me an awful lot of Oodles/Lil' Babies which i collected the heck outta when I was like 7.
I'll likely do a review on blind bags at a later date, but today we're talking about Zelfs.
And lamenting their demise.